The telecommunications industry is in a time of intense transformation. Revenue from core communications services is stagnating, and there is increased pressure to roll out services beyond traditional offerings and deliver an engaging customer experience while continuing to focus on lowering operations costs.
The opportunities are vast for communications service providers (CSPs) that embrace this change.
The explosion in devices, increased demands of consumers, and adoption of software-as-a-service (SaaS) models by enterprises represent entirely new potential revenue sources.
With 24 billion devices expected to be connected by 2020, machine-to-machine services such as telematics, smart metering, and telemedicine require core services on which CSPs have built their businesses. These include network infrastructure, complex commerce requirements, large-scale service delivery capabilities, and above all, a focus on the customer – putting the customer at the center of everything.
Consumers and enterprises are now using mobile devices not just for communications but as entertainment portals, productivity tools, and overall life organizers. CSPs’ ability to understand their customers and manage them as a “market of one” by leveraging the Big Data available to them dramatically enhances the customer experience. They do this by offering the right app, content, or service for the right user.
Find out how real-time solutions from SAP help CSPs make themselves and the world run better.