Sports & Entertainment

The sports and entertainment industry is at an inflection point. Connected fans are redefining the business through the use of mobile, social, and digital technology. Sports franchises are expanding and are now catering to global audiences. At the same time, player salaries continue to rise as do operational costs and fan expectations. In order to remain competitive, management, coaches, players and other staff need to make big data work for them.

In an industry where winning is the name of the game, leaders know how to identify and engage the fan, providing them personalized service and rewarding them for their loyalty. They use all the data at their disposal to optimize team performance and spend. They implement processes and solutions to maximize gate, media, sponsorship, and merchandise revue. Winning today requires not only a commitment to work hard but also to work smarter and faster.

GROM offers expert advice and solutions in the following Sports & Entertainment areas:

  • Fan Engagement
  • Team Performance
  • Revenue Growth
  • Procurement
  • Finance
  • Analytics
Blogs News Case Studies
  • digital transformation March 29, 2017

    Road to Digital Transformation Series – Part 2

    Regional Views on Digital Transformation Find Common Ground Originally published by Hernan Marino...

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  • digital transformation e-commerce March 28, 2017

    Road to Digital Transformation Series – Part 1

    Acquiring Customers Doesn’t Have to be Harder than Finding a Lucky Penny Originally published by...

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  • March 14, 2017

    Q and A on Digital Transformation – Infographic

    Recently, SAP asked IDC to take a poll of small and midsize companies around the world about their...

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  • SAP Support Portal Solman Solman 7.2 Solution Manager 7.2 March 8, 2017

    New Media Center for Solman 7.2 – Solution Manager Update

    Welcome to this month’s update. As usual please find below the March and April Expert Guided...

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  • s/4HANA SAP Business-by-design SAP S/4HANA SAP S/4HANA Cloud February 16, 2017

    State of ERP: Intelligent, Immediate, Integrated

    Did you know that the origins of cloud computing can be traced back to the 1950s? Back then,...

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  • Analytics BI Big Data businessobjects February 14, 2017

    4 Visualizations That Changed How We See the World

    The origin of Business Intelligence (BI) coincides with the practice of collecting large amounts of...

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  • ALM EGI Solman Solution Manager February 2, 2017

    Free S/4HANA Courses – Solution Manager Update

    Welcome to this month’s update. As usual please find below the February and March Expert Guided...

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  • BW BW4HANA HANA SAP BW SAP BW/4HANA SAP HANA January 26, 2017

    The Road to SAP BW/4HANA – Part 2

    SAP HANA Blog by Marc Bernard Part 2 of a 2-part series on moving your business to SAP...

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  • BW BW4HANA HANA SAP HANA January 24, 2017

    The Road to SAP BW/4HANA – Part 1

    SAP HANA Blog by Marc Bernard In Part 1 of a 2-part series, Marc Bernard discusses the different...

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  • ALM Solman Solution Manager January 10, 2017

    Happy 2017! GROM SolMan Update

    GROM Solution Manager Update Welcome to the New Year! As usual please find below the January...

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  • live supply chain supply chain December 14, 2016

    The Secret Of Santa’s Supply Chain

    We’re approaching the time when Santa — founder, chairman, and CEO of Santa Claus Toy...

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  • November 3, 2016

    Getting Ready for SolMan 7.2

    SolMan 7.2 - GROM Solution Manager Update Welcome to the November update. As usual please find...

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  • Google Cloud HANA SAP HANA March 9, 2017

    Google Cloud & SAP Forge Partnership

    Google Cloud and SAP forge partnership to develop enterprise solutions March 7, 2017, San...

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  • Cloud HANA SAP Cloud SAP HANA February 28, 2017

    SAP Cloud Platform – New Name or New Product?

    You might be wondering, what’s SAP Cloud Platform? Is it another SAP platform but cloud based?...

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  • Analytics Big Data digital economy IOT mobility February 21, 2017

    99 Mind-Blowing Ways the Digital Economy is Changing the Future of Business

    The digital economy is steadily revolutionizing every aspect of our lives. We all sense it – how...

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  • Data data science gender equality STEM United Nations Sustainable Development Goals February 15, 2017

    Inspiring Young Women as Future Data Scientists

    Inspiring Young Women as Future Data Scientists and Supporting the UN’s Global Goal for Gender...

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  • retail SAP Retail February 9, 2017

    Strategy for Small & Midsize Retailers

    Small and Midsize Retailers’ Digital Strategy Is All About The Shopper We all know that the...

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  • February 7, 2017

    Big Data: Better Than Big Muscles at Kinduct

    When it comes to Digital Transformation in sports and work, go big or go home. Travis McDonough...

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  • August 28, 2015

    Pfizer: Life Sciences Case Study

    Challenge: Pfizer, one of the world’s largest pharmaceutical companies, required support for a...

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  • August 29, 2015

    Janssen Biotech: Life Sciences Case Study

    Challenge: Janssen Biotech, part of the Janssen Pharmaceutical Companies of Johnson & Johnson,...

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  • March 21, 2015

    Medical Devices Developer: Travel & Expense Management Case Study

    Challenge: A worldwide developer, manufacturer and marketer of medical devices, launched an...

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  • August 29, 2015

    Charmer Sunbelt: Consumer Products Case Study

    Challenge: Charmer Sunbelt, one of the largest distributors of fine spirits and wines in America,...

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  • August 28, 2015

    Marvin Engineering: Aerospace & Defense Case Study

    Challenge: Marvin Engineering, a worldwide leader in alternate mission, auxiliary aircraft, and...

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  • March 21, 2015

    Aflac: Financial Services Case Study

    Challenge: Aflac, the largest provider of supplemental insurance in the United States, had been...

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