Consumer Products

As consumer products companies develop and promote new brands and expand into new markets, they are consistently facing new and increasingly difficult challenges. In a world where information is readily at the consumers’ fingertips through mediums like the internet, social media, and mobility, the consumer has become increasingly educated, price conscious, and savvy. Rapid changes in technology are also changing how consumers shop creating non-traditional product channels that force manufacturers and retailers to consistently adapt legacy operating models. Supply chains have become more complex, and demand more volatile all in the face of increasing competition and decreasing brand loyalty. As a result, consumer product companies are consistently evolving and innovating in an effort to improve flexibility and responsiveness.

The ultimate goal is of course to increase sales and consumer loyalty. That goal is achieved through more frequent and targeted interactions with the consumer as well as by providing the consumer what they want, where they want it, and when they want it.

GROM offers unmatched expertise and a deep understanding of the business drivers unique to the Consumer Products Industries whether you are a consumer packaged goods, food and beverage, footwear and apparel, consumer healthcare or consumer electronics company. Our solutions are designed to help you meet your specific challenges and deliver tangible business value.

Blogs News Case Studies
  • digital transformation March 29, 2017

    Road to Digital Transformation Series – Part 2

    Regional Views on Digital Transformation Find Common Ground Originally published by Hernan Marino...

    Read More
  • digital transformation e-commerce March 28, 2017

    Road to Digital Transformation Series – Part 1

    Acquiring Customers Doesn’t Have to be Harder than Finding a Lucky Penny Originally published by...

    Read More
  • March 14, 2017

    Q and A on Digital Transformation – Infographic

    Recently, SAP asked IDC to take a poll of small and midsize companies around the world about their...

    Read More
  • SAP Support Portal Solman Solman 7.2 Solution Manager 7.2 March 8, 2017

    New Media Center for Solman 7.2 – Solution Manager Update

    Welcome to this month’s update. As usual please find below the March and April Expert Guided...

    Read More
  • s/4HANA SAP Business-by-design SAP S/4HANA SAP S/4HANA Cloud February 16, 2017

    State of ERP: Intelligent, Immediate, Integrated

    Did you know that the origins of cloud computing can be traced back to the 1950s? Back then,...

    Read More
  • Analytics BI Big Data businessobjects February 14, 2017

    4 Visualizations That Changed How We See the World

    The origin of Business Intelligence (BI) coincides with the practice of collecting large amounts of...

    Read More
  • ALM EGI Solman Solution Manager February 2, 2017

    Free S/4HANA Courses – Solution Manager Update

    Welcome to this month’s update. As usual please find below the February and March Expert Guided...

    Read More
  • BW BW4HANA HANA SAP BW SAP BW/4HANA SAP HANA January 26, 2017

    The Road to SAP BW/4HANA – Part 2

    SAP HANA Blog by Marc Bernard Part 2 of a 2-part series on moving your business to SAP...

    Read More
  • BW BW4HANA HANA SAP HANA January 24, 2017

    The Road to SAP BW/4HANA – Part 1

    SAP HANA Blog by Marc Bernard In Part 1 of a 2-part series, Marc Bernard discusses the different...

    Read More
  • ALM Solman Solution Manager January 10, 2017

    Happy 2017! GROM SolMan Update

    GROM Solution Manager Update Welcome to the New Year! As usual please find below the January...

    Read More
  • live supply chain supply chain December 14, 2016

    The Secret Of Santa’s Supply Chain

    We’re approaching the time when Santa — founder, chairman, and CEO of Santa Claus Toy...

    Read More
  • November 3, 2016

    Getting Ready for SolMan 7.2

    SolMan 7.2 - GROM Solution Manager Update Welcome to the November update. As usual please find...

    Read More
  • Google Cloud HANA SAP HANA March 9, 2017

    Google Cloud & SAP Forge Partnership

    Google Cloud and SAP forge partnership to develop enterprise solutions March 7, 2017, San...

    Read More
  • Cloud HANA SAP Cloud SAP HANA February 28, 2017

    SAP Cloud Platform – New Name or New Product?

    You might be wondering, what’s SAP Cloud Platform? Is it another SAP platform but cloud based?...

    Read More
  • Analytics Big Data digital economy IOT mobility February 21, 2017

    99 Mind-Blowing Ways the Digital Economy is Changing the Future of Business

    The digital economy is steadily revolutionizing every aspect of our lives. We all sense it – how...

    Read More
  • Data data science gender equality STEM United Nations Sustainable Development Goals February 15, 2017

    Inspiring Young Women as Future Data Scientists

    Inspiring Young Women as Future Data Scientists and Supporting the UN’s Global Goal for Gender...

    Read More
  • retail SAP Retail February 9, 2017

    Strategy for Small & Midsize Retailers

    Small and Midsize Retailers’ Digital Strategy Is All About The Shopper We all know that the...

    Read More
  • February 7, 2017

    Big Data: Better Than Big Muscles at Kinduct

    When it comes to Digital Transformation in sports and work, go big or go home. Travis McDonough...

    Read More
  • August 29, 2015

    Charmer Sunbelt: Consumer Products Case Study

    Challenge: Charmer Sunbelt, one of the largest distributors of fine spirits and wines in America,...

    Read More
  • Mars: Consumer Products Case Study

    Challenge: Mars, Inc. an American global manufacturer of confectionery, pet food, and other food...

    Read More
  • August 28, 2015

    CPG Company: Project Services Case Study

    Challenge: One of the world’s largest consumer products companies launched an initiative to...

    Read More