Consumer Products

As consumer products companies develop and promote new brands and expand into new markets, they are consistently facing new and increasingly difficult challenges. In a world where information is readily at the consumers’ fingertips through mediums like the internet, social media, and mobility, the consumer has become increasingly educated, price conscious, and savvy. Rapid changes in technology are also changing how consumers shop creating non-traditional product channels that force manufacturers and retailers to consistently adapt legacy operating models. Supply chains have become more complex, and demand more volatile all in the face of increasing competition and decreasing brand loyalty. As a result, consumer product companies are consistently evolving and innovating in an effort to improve flexibility and responsiveness.

The ultimate goal is of course to increase sales and consumer loyalty. That goal is achieved through more frequent and targeted interactions with the consumer as well as by providing the consumer what they want, where they want it, and when they want it.

GROM offers unmatched expertise and a deep understanding of the business drivers unique to the Consumer Products Industries whether you are a consumer packaged goods, food and beverage, footwear and apparel, consumer healthcare or consumer electronics company. Our solutions are designed to help you meet your specific challenges and deliver tangible business value.

Blogs News Case Studies
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  • BW BW4HANA HANA SAP BW SAP BW/4HANA SAP HANA January 26, 2017

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    SAP HANA Blog by Marc Bernard Part 2 of a 2-part series on moving your business to SAP...

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  • BW BW4HANA HANA SAP HANA January 24, 2017

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    SAP HANA Blog by Marc Bernard In Part 1 of a 2-part series, Marc Bernard discusses the different...

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    Happy 2017! GROM SolMan Update

    GROM Solution Manager Update Welcome to the New Year! As usual please find below the January...

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  • November 3, 2016

    Getting Ready for SolMan 7.2

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  • ALM EGI Solman Solution Manager teched October 4, 2016

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  • BI Business Intelligence Change Management September 15, 2016

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  • s/4HANA Solman Solution Manager teched September 8, 2016

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  • Finance s/4HANA SAP upgrades September 6, 2016

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    S/4HANA Upgrades: What I Wish I Knew When I Started Having had the experience of several S/4HANA...

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  • Analytics Big Data digital economy IOT mobility February 21, 2017

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    The digital economy is steadily revolutionizing every aspect of our lives. We all sense it – how...

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  • Data data science gender equality STEM United Nations Sustainable Development Goals February 15, 2017

    Inspiring Young Women as Future Data Scientists

    Inspiring Young Women as Future Data Scientists and Supporting the UN’s Global Goal for Gender...

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  • retail SAP Retail February 9, 2017

    Strategy for Small & Midsize Retailers

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    When it comes to Digital Transformation in sports and work, go big or go home. Travis McDonough...

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  • Bill McDermott SAP January 17, 2017

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  • Fiori s/4HANA SAP UX User Experience January 9, 2017

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  • August 29, 2015

    Mars: Consumer Products Case Study

    Challenge: Mars, Inc. an American global manufacturer of confectionery, pet food, and other food...

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  • Charmer Sunbelt: Consumer Products Case Study

    Challenge: Charmer Sunbelt, one of the largest distributors of fine spirits and wines in America,...

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  • August 28, 2015

    CPG Company: Project Services Case Study

    Challenge: One of the world’s largest consumer products companies launched an initiative to...

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